
We're all guilty of bring the tech devices to the
bedroom, which prompted
DAN Paris, the digital agency of TBWA\France Group, to create
Just The Bell, a wooden cube controlled by your smartphone. Since many of us use
our smart phones as alarm clocks, Just The Bell becomes an alarm clock that won't interrupt sleep as a tech gadget can. Leave the phone in the kitchen and grab a decent night's sleep... or do
something else in the bedroom, as
this how-to video encourages. The alarm can be snoozed by a small movement or turned off completely
with a longer movement. If you want to know what time it is in the middle of the night, shake the cube and it blinks the number of hours a user has left to sleep. With a prototype created, the agency
is using a French crowdfunding site to raise money and make Just The Bell happen.
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