• by Amy Corr  @MediaPostOTL, October 28, 2015

Am I alone in thinking that brands not typically associated with consumer bonding are making sappy, tug-at-your-heartstrings ads lately? The latest comes from Autotrader, which tells a man's journey through life via his car purchases. There's a stick shift he can't drive, an unseen car that was stolen, and a gas-guzzling truck. He picks up his future wife for their first date in the truck, which eventually morphs into a hybrid after they're engaged. The spot ends with the man searching Autotrader for a minivan for his expanding family. See "Journey" here, created by Zambezi.