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The Ad Blocking Kingpin Reshaping the Web As He Prefers It

Wladimir Palant is partly to blame about the furor over ad blocking. Palant is the creator of Adblock Plus, which has 60 million active users, making it the most popular of the ad blockers. That gives Palant, a shy, privacy-minded software developer from Moldova, and his company, Eyeo, an outsize role in determining the future of Internet advertising. He wants to force a truce by letting only certain ads through the blocker. In other words, his goal is to save the Web by making ads less annoying.

Read the whole story at MIT Technology Review »

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