Nissan Leaf launched a 60-second brand
campaign to "Electrify The World." The ad positions the Leaf, along with its designers and engineers, as light-years ahead of the competition. The voiceover throughout the ad describes the difference
between a talker and a doer. "Talkers talk. Doers do things that get talked about," says the v.o. as viewers watch a creative, risk-taking man who basejumps off buildings for fun. He has a grander
plan in the works, and his visionary attitude is shown as similar to Nissan Leaf owners'. Once a fleet of white Nissan Leafs reach their destination -- the top of a mountain -- viewers notice that the
basejumper has also arrived, and he's ready for his close-up. Along with a few friends clad in lighted jumpsuits, the basejumper gets into a hot air balloon, and the group take a massive plunge and
lights up a darkened sky.
Check it out here, created by
TBWA\G1 Paris and
TBWA\London.
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