Around the Net
Channel 4 Bows New Programmatic Service And Creative Strategy At Upfront In London
- The Drum, Wednesday, November 18, 2015 7:54 AM
The UK's Channel 4 announced the launch its new ad targeting technology, Premium Video Ad Xchange (PVX), which will allow advertisers to buy demographic audience segments on its All 4 service across devices and platforms using programmatic technologies.Advertisers using PVX will now be able to buy demographic segments at a household level for All 4 audiences across shared devices such as YouView, Xbox and Samsung connected TVs.
