want to look professional
and comfortable at the same time? Fruit of the Loom
has heard your rallying cries and created the Professionals Collection, a line of sweat suits that readies men for the boardroom
living room sofa. A digital and social media campaign promotes the fleece sweats, with high-end attire like a jacket and tie printed on them. There are three options: Business Time, the
Country Clubber and the Trail Blazer. Oddly enough, they each look stylish and realistic. Fruit of the Loom manufactured a limited run as prototypes to gauge consumer interest. Check out the custom website
for more information and to watch a 30-second video. Users can provide Fruit of the Loom feedback by using the hashtags
#ProfessionalsCollection or #NeedThisSweatSuit on social media. CP+B
created the campaign.