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British Consumers' Confidence Returns For Gifting Season

Following a nosedive last month, British consumers’ major purchase intent showed signs of recovery in November, according to GfK’s latest UK Consumer Confidence Index. The major purchase intent score hit 9 In November, compared to just 7 in October. However, British consumers appear to be in a much more confident mood moving into the December’s gifting period than they were 12 months ago, with the purchase intent score up 9 points from November 2014.

Read the whole story at Marketing Week »

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