- The Drum, Friday, November 27, 2015 7:38 AM
2015 is set to mark a paradigm shift in how British retailers mark the Black Friday retail holiday with Asda, Oasis and Primark already opting out as it becomes the domain of online sellers
confident a seamless experience over a longer trading period can avoid the in-store chaos of previous years. Overcrowded stores, low stock and even scuffles breaking out amongst shoppers dominated
last year’s coverage of the event, casting many retailers in an unseemly light.
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