Surveying 2,000 UK consumers and 200 of the biggest brands, the research assessed brand success through the following three pillars: commercial influence; how a brand impacts purchasing habits;
societal influence; its impact on society; audience influence; its ability to entertain audiences and create word of mouth buzz. Microsoft’s winning score of 58.3 points is closely followed by
TripAdvisor (54.7), Amazon (53.9) and Google (53.1).
Read the whole story at The Guardian »