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Lidl On Hunt For Social Agency

  • Campaign, Thursday, December 3, 2015 6:19 AM

The review is being run by AAR. The incumbent is Cubaka. Starcom Mediavest Group picked up Lidl’s GBP70 million media business in August. The incumbent was M2M. The retailer is currently running a campaign called "School of Christmas". The spots, by TBWA\London, offer tips on surviving the holiday season, such as how to untangle fairy lights and light a Christmas pudding. 


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