Lenovo's Christmas ad features a tech-savvy young girl with a
generous heart who helps someone less fortunate during the holiday season. In the 60-second ad, a homeless man is seen carving a dog out of wood. Handfuls of pedestrians walk past him but never pay
attention to him or make eye contact, except for one young girl. The pair lock eyes and the man gives the carved dog to the young girl, whose mother quickly whisks her away. Fast-forward a few days
and the homeless man is asleep on the sidewalk when the young girl returns with wrapped gifts and a tablet that projects a virtual Christmas tree onto the side of a building. The man wakes up next to
the virtual tree and real presents. "Project a little joy this holiday season" closes the ad,
seen here, and created by T
he Woo
Agency.
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