Every great quality found in any of
Michelin's tires joins a large
"Parade" celebrating the brand in a 60-second ad created by
TBWA\Paris. Animals representing Michelin tire qualities include an octopus for its grip, a rhino for its robustness and a
snake for sleek handling. There are also pillows and clouds to represent comfort, along with piggy banks and gas station pumps to celebrate fuel savings. At the front of the parade line is none other
than the Michelin Man, proudly waving his "Total Performance" flag. This global campaign is running in China and Europe.
See it here.
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