NEW! REMA 1000's Christmas Campaign Reunites Estranged Brothers

"Simple is often better" is not only the tagline for supermarket chain REMA 1000, it also serves as a mantra that brings two estranged brothers together at Christmas. The ad begins with a grandfather attempting to write an apology letter to his estranged brother. His granddaughter shoots every potential apology down, since each comes off as passive-aggressive, long and overthought. The pair drive to the brother's house and the men spend a few seconds just staring at one another. Then the grandfather says two simple words -- "Merry Christmas" -- and his brother invites him into his home. Watch it here, created by McCann Oslo.

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