In a blog post for NiemanLab, Celeste LeCompte, a Nieman Fellow and director of business development at ProPublica, rejoices over ad blocking. "Thank god for the handwringing and number-crunching over
its impact on digital revenues. Sure, the jury is still out on what exactly that impact will be; but no matter what the future holds, it’s likely the kerfuffle will have one incredibly positive
effect on the media landscape in 2016: It will change the conversation about revenue models for media companies," LeCompte writes. "In 2016, the ad blocking conversation could finally drive the
industry to grapple with the need for new revenue opportunities." She also makes the point that while publishers and brands have relied on sponsored content and native advertising as workarounds,
"there are signs of revolt on those fronts, too. The limits of whatever is left of the ad market are becoming particularly apparent to news organizations that lack the massive scale or highly
lucrative niche audiences that advertisers covet."
Read the whole story at Nieman Journalism Lab »
