Did I just get emotional over an animated video promoting
Spain's
annual
Christmas lottery? Yes, I did. To promote the national Spanish tradition that started in 1812,
Leo Burnett Madrid created a 3:30 animated video starring
Justino, an adorable security guard who works the graveyard shift at a mannequin factory. Justino is lonely on the job, so to pass the time he interacts with the mannequins and even creates elaborate
displays to brighten the days of factory employees. When it's time to chip in for the annual lottery, all employees, except for Justino, participate. He missed the sign-up sheet by accident, so when
he reads in the paper that his factory won the big prize, he's happy for his co-workers, but devastated that he missed out on the winnings. The video ends with the employees adding Justino's name to
the sign-up list and sharing profits with their favorite security guard.
See it here.
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