Execs from The Rubicon Project Latin America, MediaMath Brazil, comScore Brazil, DynAdmic Brazil, TubeMogul Brasil and IgnitionOne Brazil weigh in on their expectations for
2016.
“There is a unique characteristic of the Brazilian market: companies want to do all, aiming for more revenues," said Marcelo Sant’Iago, country manager, MediaMath
Brazil. "It will be hard for the market to grow in a scalable way if each player doesn’t get clearly which are their spaces and their technical capabilities as a differential."
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