• by Amy Corr  @MediaPostOTL, January 5, 2016

The start of a new year means diet, exercise, football and taxes. TurboTax launched a series of ads to educate users on how easy it is for the average person to file their own tax returns. "It doesn't take a genius to do your taxes," features a theoretical physicist, mathematician and computer scientist who can't make using Turbo Tax any easier, since users simply answer yes and no questions. It's so easy, I bet even a caveman could do it. In one ad, a man snapped a picture of his W2 form and TurboTax automatically filled in the necessary line items. See it here. In the next two ads, men answer easy questions like "Do you have children?" or "Did you buy a house last year?" Watch them here and here. The final ad features a theoretical physicist explaining to a man that he can file his returns for free. See it here. According to the first four of seven ads launched, women don't do taxes. Wieden+Kennedy, Portland, created the campaign, directed by Randy Krallman.