Roundhouse was named global agency of record for Reebok Classic. The Portland, Oregon-based agency is charged with creative development and production of all Reebok Classic campaigns beginning with
the Spring/Summer 2016 and Fall/Winter 2016 seasons. The account will be led by Lani Reichenbach, account director and Mako Miyamoto, creative director. Roundhouse's relationship with Reebok also
extends beyond Classics with the creation of retail campaigns for key Fitness products later in the year. "Roundhouse is a perfect fit for Reebok Classic," said Chris Bruyere, senior director, global
brand creative at Reebok. "They have the experience and creativity we were looking for to build this area of our brand, and we're excited about the partnership." Reebok Classic spent $143,000 on
measured media in 2014, according to Kantar Media.