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Nestle Shifts Focus To Performance Marketing In ECommerce Push

  • The Drum, Thursday, January 7, 2016 8:46 AM

Nestle is braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focus The proliferation of online shopping and the resulting need for marketers to optimise the shopping experience will enhance the role of performance marketing in the media mix, according to Nestle’s digital chief Peter Blackshaw. Ecommerce, while not a major money spinner yet, is a key strategic pillar for the KitKat owner.

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