Independent agency Drumroll was tapped by My Fit Foods to handle brand identity development, retail experiential design and digital marketing. My Fit Foods produces handcrafted grab and go meals,
targeting busy people who want to lead healthy lives. Previous work was handled in-house. "My Fit Foods strives to remain consistently in tune with how our customers are living their daily lives and
how we can give them delicious and healthy food options that fit their needs," said David Goronkin, CEO of My Fit Food. "Drumroll's focus on creating brand love through thoughtfully planned and
executed customer experiences aligns perfectly with our customer-first focus [as well as our aggressive business goals]."