GSD&M was named media agency of record for Blue Bunny, owned by Wells Enterprises Inc. Colle+McVoy previously handled the account. The Austin-based agency will develop a national media plan to
support the ice cream brand's relaunch. First work is expected to break in Q1 2016 and will include national and local television, magazine, out-of-home, digital and SEM elements. "GSD&M impressed
us from the beginning with their attention to detail in the planning process coupled with their strategic leadership in media plan development," said Adam Baumgartner, vice president of marketing at
Wells Enterprises, Inc. "GSD&M's pedigree, insights expertise and clear passion for the opportunity made them the ideal partner for us as we look to relaunch the Blue Bunny brand. We are excited
to be on this journey with them, and look forward to the successful partnership this year." Added Carmen Graf, senior vice president/director of planning and consumer connections at GSD&M: "An ice
cream account? Are you kidding? This is a dream come true!" Blue Bunny spent $10.4 million on measured media in 2014 and $1.4 million the first nine months of 2015, per Kantar Media.