• by Amy Corr  @MediaPostOTL, January 19, 2016

SwellShark was named U.S. media agency of record for Virgin Atlantic, following a review managed by ID Comms. OMD previously handled the account. The agency is charged with media strategy, planning, buying and analytics duties to support Virgin Atlantic's "Business is an Adventure" campaign. The business will be led by SwellShark President Mary Perhach, with CEO Nick Pappas leading media strategy. The agency will work alongside Figliulo & Partners which handles creative duties for Virgin Atlantic. "It's difficult to overstate how excited and energized we are to be working with such a venerable brand -- one that has carved out a well-deserved reputation for innovative and effective advertising," said Mary Perhach, president, SwellShark. "We look forward to digging in and finding new ways to make Virgin Atlantic the first choice for this coveted group of travelers." SwellShark launched in 2010 and provides media services to Sotheby's International Realty, Hudson Whiskey, Applegate and Freelance Union, among others. Virgin Atlantic spent $3.1 million on measured media in 2013 and $3.8 million in 2014, according to Kantar Media.