• by Steve McClellan , January 21, 2016

Deb Freeman has been appointed chief strategy officer at Interpublic’s FCB Garfinkel, effective Feb. 1. In her new role, Freeman will lead strategy for the New York-based agency.

Freeman will report to Lee Garfinkel, the agency’s CEO and also collaborate with FCB Global Chief Strategy Officer Nigel Jones.

Freeman was most recently executive strategy director at Grey New York. At Grey, where she worked for 10 years, she is credited with helping to drive the WPP agency’s turnaround and new business success, playing a role in wins such as T.J. Maxx, Ally Financial, RadioShack, Pandora, the Whitney Museum of American Art and One World Observatory in New York, among others.

“Deb is a strategic visionary who knows and understands the impact of unraveling the ‘why’ behind insights and human behavior and the impact that can have on our communities, culture and the world at large,” said Garfinkel.

Prior to Grey, Freeman served as a strategic brand and innovation consultant and also worked at agencies Kirshenbaum Bond & Partners  and boutique firm Nick and Paul, The Brand Agency.

During her career Freeman has led strategy for brands including Coca-Cola, JetBlue and HBO.