WPP’s Maxus Americas has been named Media Agency of Record for Jet.com, an ecommerce startup. Annual U.S. ad expenditures are estimated at $80 million, according to the agency.
Maxus won the business following a review and will be replacing the incumbent agency Ocean Media. The creative portion of the account, which was not up for review, will continue to be handled by Interpublic’s R/GA. The account will be managed out of the agency's New York office.
Maxus will specifically focus on the TV portion of Jet's overall media spend, overseeing the planning, buying and analytics.
The media agency, part of GroupM, will lead the client’s multi-channel media plan effective immediately.
Jet has grown significantly since its launch in July 2015. Under the leadership of CEO and founder Marc Lore, the website has attracted more than 2.4 million members in less than 6 months.
"We look forward to working with Maxus as we approach the next phase of growth," said Liza Landsman, Jet's Chief Customer Officer. "Their full-service capabilities and the buying leverage that their GroupM connection brings will make them a great partner."
Steve Williams, CEO, Maxus Americas said that Jet is “changing the game in retail, and we're looking forward to helping them drive this change in media."