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Aldi Signals Move Into eCommerce
- Marketing, Friday, January 22, 2016 8:23 AM
Aldi has made its first foray into online retail with the launch of a wine ecommerce site as it continues to take the fight to the big four supermarkets. The German discounter is investing GBP35m in launching its ecommerce presence, which has begun with the sale of wine and is set to be followed by non-food "Special buys" later in the year. Special buys include cycling wear, electrical items, clothing and camping equipment.
