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Aunt Bessie's Hands GBP10m Ad Account To St Luke's

  • The Drum, Thursday, January 28, 2016 8 AM

Aunt Bessie's has chosen St Luke's to handle its GBP10m advertising account after VCCP declined to re-pitch last September following six years working with the brand. St Luke's will now create an above the line campaign for 2016 across multiple media platforms as Aunt Bessie's look to demonstrate the breadth of their food portfolio. Aunt Bessie's has most recently sponsored "I'm a Celebrity" on ITV, and the ads born from the tieup included nosey neighbours Margaret and Mabel.

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