Avios, the travel rewards scheme, has hired Tribal Worldwide to handle customer experience activity after a competitive pitch. It is a new brief and no intermediary was involved. Last year, 101 created a campaign for the brand encouraging people to spend points on their friends. Earlier in 2015, Avios named Holler (since rebranded as Leo Burnett London) as its first social media agency. The shop beat TMW Unlimited and Amplify in a pitch.