Apartments.com is launching its first Super Bowl ad starring a
revamped George and Weezy of yesteryear. Now playing the roles made famous by Sherman Hemsley and Isabel Sanford are George Washington and Lil' Wayne. "Movin' On Up" is a 60-second ad that also stars
Jeff Goldblum as Apartment.com chief change officer, Brad Bellflower, and a gospel choir singing the memorable theme song to "The Jeffersons." In the ad (we previously previewed a teaser), Brad hops
onto a piano about to be moved into a deluxe apartment in the sky. As he's hoisted up, he takes a peek inside people's apartments, from a group of college students, a woman with a massive shoe closet,
newlyweds and a bespectacled family of four. George and Weezy live in the penthouse, and Brad finds them cooking beans on the grill, natch.
Watch
it here, created by
RPA.
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