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Volkswagen Launches Campaign To Rebuild Trust

Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign. DDB Berlin was the principal agency behind the brand campaign, which first aired in the UK on 3 February and will later roll out across various European countries. The emotional ad opens on a young boy in the back seat of his father’s VW Beetle and then follows the kid as he comes of age and starts a family of his own. Each life-stage features a different Volkswagen car.

Read the whole story at Marketing »

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