• by Amy Corr  @MediaPostOTL, February 9, 2016

Everyone has challenges in life, even Coors Light . The brand launched a new campaign platform, "Climb On," encouraging consumers to tackle their obstacles head-on. A 60-second ad, "Whatever Your Mountain," shows people tackling physical obstacles in their lives, from boxing, bull-riding, white-water rafting, running a marathon and completing a Tough Mudder race. None of these activities are easy, yet it doesn't stop people from pushing themselves past what they thought was their best effort, to complete the challenges at hand. Coors Light even reveals its proverbial mountain: brewing the world's most refreshing beer."Whatever your mountain, climb on," closes the ad, seen here and created by 72andSunny.