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Three Arguments In Favor Of Video Advertising

  • The Drum, Wednesday, February 10, 2016 11:19 AM
An ad executive says native advertising, better viewability safeguards and engagement stats make online video advertising an enticing investment for marketers. 

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1 comment about "Three Arguments In Favor Of Video Advertising".
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  1. Vitaly Pecherskiy from StackAdapt Inc., February 10, 2016 at 3:13 p.m.

    I think it's important to separate the two formats, video and native, to understand where viewability plays a role. With video, viewability is essential since the engagement happens on the impression level. With naitive advertising, which acts as a vehicle to drive users to branded content, impressions mean very little. The goal with native is engagement post-click, hence native should be bought on CPC or ideally even CPE (cost-per-engagement) model  

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