• by Steve McClellan , February 10, 2016

Dentsu Aegis Network has reached an agreement to purchase Amsterdam agency Achtung! It will become part of the growing mcgarrybowen agency network. Terms weren’t disclosed. 

Once the deal is done the 10-year-old agency will become mcgarry’s third office in Europe. Late last year it acquired a Paris-based agency, Same Same But Different. It also operates out of London. 

In addition to its U.S. offices, mcgarrybowen operates in Shanghai, Singapore, Hong Kong and São Paulo.

Achtung clients include Vodafone, Philips, Heineken and Google. Following the acquisition, agency founder Dick Buschman will continue to lead the shop, which now has a staff of 40. He will report to Julius Minnaar, CEO of Dentsu Aegis Network Netherlands. 

Gordon Bowen, Founder and Global Chairman of mcgarrybowen, said: “When we met the Achtung team there was an immediate connection with similar views on culture, innovation and creativity. We are very excited to welcome them to our growing family and thrilled to have another powerhouse European hub to better serve our clients regionally and globally.”