NEW! Snickers Showcases Retouching Nightmares On Back Page Of SI's Swimsuit Issue

by Amy Corr @MediaPostOTL, February 18, 2016

The latest campaign for Snickers' "You're not you when you're hungry" campaign can be found on both sides of the back page of Sports Illustrated's Swimsuit Issue. Low energy is bad for all types of careers, and wind machine operators and retouchers are the brunt of this campaign's joke. "Retoucher" is found on the back cover, illustrating 11 ridiculous Photoshop mistakes. Can you find them all? Fans can tweet answers to @Snickers. "Wind Machine" can be seen on the inside of the back cover and needs little explanation. No one looks good standing in front of a wind machine running at full speed. See the ads here and here, created by BBDO New York.

ad campaign, food, print

Next story loading