• by Larissa Faw , February 19, 2016

Tech platform Appboy is introducing the Appboy Accelerator, a program that the firm claims lets agencies and clients combine their own existing models and campaigns with Appboy's mobile marketing automation and customer relationship management (CRM) services.

According to Appboy, the Accelerator platform helps customers in a chaotic marketplace leverage every behavior and action as a piece of data that can help to influence the customer journey with their brand.  

Last year, Appboy signed on as Cheil Worldwide's sole mobile CRM technology partner, enabling Cheil clients to access Appboy's mobile marketing automation and customer relationship management (CRM) platform.

Appboy also has strategic agency partnerships with the Konrad Group in Canada and VMBC.

This program will allow agencies to develop campaigns on behalf of their clients, retailers, and across other industries as well.

Appboy has been providing CRM and Mobile Marketing Automation services since 2011 and currently stores and maintains over 1.8 billion unique user profiles across its global customer base, with over 100 billion real time events processed through its platform each month.

With over 100 employees, Appboy has offices in New York, San Francisco and London. Its roster of brand clients include Domino's, IHeartMedia, SoundCloud, and Urban Outfitters.