Springbot Launches RFM Segments

Springbot, an ecommerce marketing platform, announced the launch of a new customer data segmentation tool for Magento and Shopify users on Tuesday.

The new feature, RFM Segments, allows retailers and marketers to segment their customers into nine categories based on customer purchase history, frequency and monetary value. The nine RFM segments are displayed within the Springbot dashboard and vary from at-risk customers to the most frequent purchasers.

The marketing tool automatically analyzes customer data once installed, and allows users to pinpoint the best offers to target each customer group based on predictive analytics. Marketers can leverage RFM Segments to tailor their email marketing messaging to target power shoppers, as well as personalize their email marketing based on a customer’s likelihood to shop.

“The customer data paints a historical picture which can be used as an indicator for future activity, upcoming marketing strategies, and as a key driver for sending personalized email offers to each segment,” states Erika Jolly Brookes, CMO at Springbot. “This strategy helps retailers make the leap from knowing anecdotally about their customers to really understanding their customers' buying potential.”

Segmenting email marketing lists is an integral component of a successful email marketing campaign, and has been shown to significantly boost opens, unique opens, and clicks, according to MailChimp’s most recent segmentation report.

Marketers have also noted a 760% increase trin revenue from segmented campaigns, per Campaign Monitor.

Maximizing resources to target high value customers might also be especially helpful for small businesses that don’t have the same resources as larger companies. In addition, Springbot also offers a suite of multi-channel marketing optimization tools for marketers and small- to medium-sized businesses. 

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