NEW! Boneshaker Beer Ad Pokes Fun At Typical Beer Cliches

Amsterdam Brewery launched a fun campaign for its Boneshaker Unfiltered India Pale Ale that pokes fun at typical beer images and slogans. This beer can't be tied down to just one tagline. In the 60-second spot, each image comes with a unique tagline. "I believe in beericles," "Unfiltered. Just like you" and "The IPA Cometh" are just a few of the oddball slogans paired with quirky images of a sweaty beer bottle, a speaker filled with hops, and the brand logo: a skeleton riding a bike. Watch it here, created by Bensimon Byrne Media.
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