• by Amy Corr  @MediaPostOTL, March 1, 2016

Energy Upgrade California, a state initiative to help Californians save energy and conserve natural resources, selected Advantage International as its new sponsorship and experiential marketing agency of record. The agency will identify new event and sponsorship opportunities and develop integrated activation programs across Energy Upgrade California's partnership portfolio. The account will be led out of the agency's Los Angeles office. "We are excited about bringing two of Advantage’s core competencies, sponsorship consulting and experiential marketing, to bear with an exciting new client," said Tom Haidinger, president of Advantage International. "Our expertise in passion marketing will help bring energy efficiency and conservation to the forefront of consumers' minds throughout Energy Upgrade California's involvement in sports, local events, trade shows and beyond."