Sweetening its Messenger offering, Facebook is adding Spotify. While chatting, users can now tap the More tab, and then choose the service.
“We're making it easy for you to let your
friends know what music you are loving at any moment,” the social giant explains in a new post.
Plus, if a friend sends them a song, they just
need to tap “Open” to initiate Spotify and listen away.
Thanks to their significant reach in more than 20 countries, Facebook Messenger and WhatsApp stand alone as “global
powerhouse" chat apps, according to eMarketer.
By
comScore’s count, Facebook Messenger actually surpassed
YouTube’s app in terms of consumer reach, last year. As of January, Facebook Messenger boasted more than 800 million users. Last year, the service saw a 31% increase in users.
By the
second quarter of the year, the social giant reportedly plans to begin
putting ads directly into Facebook Messenger.
Whether Facebook has similar plans for its WhatsApp unit is unclear.
WhatsApp just surpassed 1 billion monthly active users and is
presently processing 42 billion messages a day, including 1.6 photos and 250 million videos.
By 2018, the number of messaging app users worldwide will reach 2 billion, representing 80% of
smartphone users, eMarketer expects.
Spotify, for its part, is reportedly in
the process of raising a fresh $500 million from investors in the form of convertible notes.