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WPP's Sir Martin Sorrell Sounds Off On Yahoo Acquisition

Business Insider reports that WPP CEO Sir Martin Sorrell on Friday said that if Verizon-owned AOL swooped to buy Yahoo, the merged company could become the advertising holding group's third-biggest internet advertising investment. Yahoo's board is currently exploring "strategic alternatives" to spinning off its core business that include a sale. Parties interested in buying Yahoo are: Verizon, Comcast, AT&T and private equity players like Bain Capital, KKR and TPG, according to Bloomberg. During WPP's Q4 earnings presentation, Sorrell explained that WPP spent (on behalf of its clients) $430 million on advertising with Yahoo in 2015.

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