Business Insider reports that WPP CEO Sir Martin Sorrell on Friday said that if Verizon-owned AOL swooped to buy Yahoo, the merged company could become the advertising holding group's
third-biggest internet advertising investment. Yahoo's board is currently exploring "strategic alternatives" to spinning off its core business that include a sale. Parties interested in buying
Yahoo are: Verizon, Comcast, AT&T and private equity players like Bain Capital, KKR and TPG, according to Bloomberg. During WPP's Q4 earnings presentation, Sorrell explained that WPP spent
(on behalf of its clients) $430 million on advertising with Yahoo in 2015.
Read the whole story at Business Insider »
