Following a review, MDB Communications has retained advertising agency of record status for the DC Lottery and Charitable Games Control Board. The five-year contract, approved by the DC City Council,
is valued at $35 million. The agency will continue to provide account planning and strategy, creative services, and media planning/buying for the entire line of DC Lottery products. According to Cary
Hatch, CEO of MDB Communications, the agency had handled the account for 17 of the last 22 years. Over the years, MDB has created television, social media and mobile campaigns for the lottery, along
with unique partnerships and experiential programs with the International Spy Museum, the Washington Wizards and the Washington Capitals. MDB also helped to create DC Lottery Live, a street-level
studio and performance space that serves as an entertainment showcase in the heart of the District. "To have the DC Lottery select us again reinforces the importance of creating a culture that holds
creativity and integrity among its highest values," said Hatch. "We are very excited to continue our partnership with the DC Lottery, and we look forward to bringing them ideas that generate sales and
bring industry recognition."