Robots Catch Eyes At SXSW

Pepper, the robot from SoftBank, made an appearance at South By Southwest Interactive (SXSWi) Sunday.

The panel hosted by Mashable chief correspondent Lance Ulanoff. Rodolphe Gelin, EVP and chief scientific officer at Aldebraran, SoftBank Robotics was also on hand.

Robotics became a major theme at this year's SXSWi. 

The Innovation Alliance and Save the Inventor used a patched-together towering robot and #PatentsMatter to draw in crowds at SXSWi. The organization launched a campaign asking people to take their photo with the robot and tweet on Twitter with the hashtag, bringing awareness to U.S. patents and any measures running through the U.S. Congress that weakens the protection for innovation.

The organization also wants to promote innovation in the U.S. to help America's economy flourish and thrive. 



During SXSWi, the Innovation Alliance and Save the Inventor is hosting a panel to discuss the importance of patents and how they can help protect the American dream and ideas from intellectual property (IP) infringement by foreign competitors.

The organizers of the collation, built from companies like Qualcomm, say IP theft is a major economic crisis that costs the U.S. a combined $300 billion annually.

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