Go Outdoors, the outdoor clothing and equipment retailer, has appointed Driven to handle its strategic and creative business after a competitive pitch process. The pitches took place at the end of last month and were handled directly by Go Outdoor. Libertine London has worked on the business in the past. Driven will work on above-the-line and below-the-line activity. Last year, Go Outdoors appointed the7stars to handle its GBP5 million media business.