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Tesco Boss Tells Amazon -- 'Bring It On'

  • Marketing, Wednesday, March 16, 2016 6:58 AM

Tesco CEO Dave Lewis is, sanguine about Amazon entering the UK groceries market. Amazon last month announced a deal whereby Morrisons will supply groceries to its customers, finally expanding into fresh food in the UK. Asked by Marketing at the Marketing Society's annual lecture whether Amazon was a threat, Lewis batted off the suggestion. "If as a marketer you sit there fearing the idea that somebody might enter your market, you're halfway done. "Competition will make us stronger. Bring it on."

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