BIZ DEV: Megabus.com Taps Current As AOR

Following a review that included RFPs from more than 50 agencies, Megabus.com named Current, an Interpublic agency, as its public relations agency of record. Megabus.com, a subsidiary of Coach USA, awarded Current the work, in partnership with sister brand experience agency Jack Morton Worldwide, to develop and execute strategic communications programs and activations. Operating daily service to/from more than 120 major cities, Megabus.com is known for offering $1 seats. The account will be run out of Current's Chicago office under the leadership of Amy Colton, an executive vice president at the agency. "Megabus.com is celebrating 10 years of providing affordable, high quality travel in 2016 across North America," said Linda Burtwistle, chief operating officer and president of Coach USA. "Current, and their partner Jack Morton, are providing a fresh and creative perspective, coupled with strong experience in engaging millennials. We are excited to have them on board as our partner in 2016 and beyond."

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