- Adweek, Wednesday, March 23, 2016 9:17 AM
CBS Interactive has signed a deal with Bidtellect, a native ad exchange, to increase native programmatic advertising on the majority of its websites, according to Adweek
. The deal will
provide native ad inventory across 18 of CBSi's properties on desktop and mobile. David Morris, chief revenue officer of CBS Interactive, told Adweek
he's "bullish" on programmatic and has
"seen substantial growth within our native programmatic channel quarter over quarter."
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