Around the Net
Chanel Picks RKCR/Y&R In WPP Inter-Agency Pitch
- Campaign, Thursday, March 24, 2016 8:11 AM
Chanel has appointed Rainey Kelly Campbell Roalfe/Y&R as its first global advertising agency of record after a competitive pitch among WPP shops. The French fashion house has previously created its global advertising in-house. It has famously invested heavily on international campaigns including a $42 million short film for the fragrance No 5 starring Nicole Kidman in 2004. RKCR/Y&R won the business after pitching against its sister agencies J Walter Thompson London and Ogilvy & Mather London.
