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While Progammatic TV Inventory Is Minimal, The Ad Opp Is Huge

Ad tech veteran Pete LaFond, vice president of marketing at TruSignal, tells eMarketer senior analyst Lauren Fisher that while programmatic TV in the addressable TV space is a small-scale thing today, it has great potential going forward. He says that around 5% to 10% of TV inventory is both addressable and available for programmatic today. That is poised to change as cross-device measurement and attribution methods improve and gain traction in mobile. LaFond maintains that programmatic brings greater efficiencies to media and eventually, more marketers will dip their toes into programmatic TV.
programmatic is really about efficiency: How do I be more efficient with my marketing dollars and spend them on the people that matter and less on the people that don’t matter? - See more at: http://www.emarketer.com/Article/Addressable-Programmatic-TV-Inventory-Minimal-Ad-Opportunity-Massive/1013740?ecid=NL1001#sthash.XXaMgYCb.dpuf
programmatic is really about efficiency: How do I be more efficient with my marketing dollars and spend them on the people that matter and less on the people that don’t matter? - See more at: http://www.emarketer.com/Article/Addressable-Programmatic-TV-Inventory-Minimal-Ad-Opportunity-Massive/1013740?ecid=NL1001#sthash.XXaMgYCb.dpuf

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