Since its launch in March of 2015, Twitter’s live-streaming unit has been used for more that 200 million broadcasts. What’s more, Periscope users now watch around 1 million hours -- or close to 110 years -- of live streams every single day. And that stat only includes live streams viewed via Periscope’s iOS and Android apps.
What explains the super numbers? Well, the service certainly received a boost when Twitter decided to start embedding live-video broadcasts directly into tweets at the beginning of the year. That, and people really seem to like live-video streams.
For Twitter, the only problem is that its rivals have no intention of letting Periscope own the live-streaming space.
On the contrary, Google is readying a live-streaming app that will be closely integrated with YouTube, while Facebook can’t seem to scale its live-video feature fast enough.
In fact, Facebook recently tweaked its algorithm so that Facebook Live videos are now more likely to appear in users’ News Feeds.
No wonder. On average, people watch videos on Facebook more than three times longer when they are live, by the company’s calculations.
Facebook only began testing live video-streaming late last year. Then, in January, it expanded the ability to share live video to iPhone users in more than 30 countries.
More recently, all domestic Android users were invited to join the live-streaming party, while Facebook announced plans to bring in Android users around the world.
As such, continued growth will be not easy feat for Periscope.