• by Amy Corr  @MediaPostOTL, March 29, 2016

There's playing with your food -- and then there's making music with your food. Kashi debuted #GoTogether, an online video campaign featuring music by plant-based musician, Diego Stocco. Diego used the ingredients found in Kashi's new GOLEAN cereal, like red beans, pepita seeds and popped sorghum, to create the music. A 30-second ad features healthy, active people, actual Kashi employees, running, surfing, doing yoga and paddleboarding. The sounds from the ad are not just from the ocean or a runner's footfall; they're also the sounds from cereal ingredients, such as rolling red beans, illustrating how a healthy lifestyle and diet go hand-in-hand. See it here. Also check out this behind-the-scenes video on how Stocco creates music from various foods. VML created the campaign.