AKQA was tapped to collaborate on global brand and business transformation initiatives for Caterpillar, a manufacturer of construction and mining equipment, diesel and natural gas engines, industrial
gas turbines and diesel-electronic locomotives. "Caterpillar has a long history of innovation and we're incredibly excited to be working with them on the next stage of their company's development,"
said Simon Jefferson, managing director, AKQA. "With Cat Connect, they've already created a world-class service that helps their customers build successful, sustainable businesses, and it is an
incredible platform for the joint team to build off." Caterpillar spent $4.9 million on measured media in 2014 and $2.9 million the first nine months of 2015, according to Kantar Media.